VIVA PICTURES ACQUIRES U.S. RIGHTS
TO THE LEADING HORROR BRAND
MORBIDO
Company to Debut Mórbido Label by Fall 2016
CANNES, FRANCE – VIVA Pictures announced today that it has landed the U.S. rights to the famed Mórbido brand. Mórbido is a lifestyle horror and fantasy brand which originated in Mexico in 2007. During that time, Mórbido has become the most important festival of the genre in Latin America and has become known as the “voice of horror” in the region with its many platforms that include an FM radio show, a podcast, a publishing house, a distribution label and more.
Plans are to initially launch a Mórbido branded movie label through VIVA Pictures which will roll out this fall with The Ouija Summoning as well as the VIVA original productions Charlie Charlie and Effigy. The deal was jointly announced at Cannes by Mórbido’s CEO Pablo Guisa Koestinger and VIVA Pictures President Victor Elizalde.
“We’re extremely excited by the myriad of opportunities that exist with the Mórbido brand and lifestyle,” commented Elizalde. “Horror and sci-fi fans are typically the most loyal followers of any type of genre. The audiences behind the platforms that Pablo has created are indicative of this fact and we look forward to expanding Mórbido’s presence into the U.S. and Canada.”
“It is wonderful to see Mórbido expanding globally,” stated Pablo Guisa Koestinger. “As the creator of the brand as well as being a fan myself, I am looking forward to seeing this partnership truly grow. Mórbido has become a reference in horror as well as a lifestyle and we are happy to be sharing it with the U.S.”
About Mórbido
Mórbido was conceived in 2007 as an International Horror and Fantasy Film Festival. It was created to serve as a window to promote Mexican films and revive the long tradition of producing horror and fantasy films in México. After its first event in 2008, Mórbido quickly evolved to become something greater than merely a festival; it became the largest Spanish-speaking multi-platform content promoter and content creator related to fantasy and horror.
Since its inception, Mórbido has become the most important festival of this genre in Latin America, due to its nature as a platform for launching and promoting Latin American and European film, and it has generated a media impact of nearly $40 million. Today, Mórbido is a project that seamlessly combines an international film festival and a communications platform that reaches an audience of over 10 million people a month. This platform includes over 3M in social media, an FM radio show, a podcast, a publishing house, a production boutique, a distribution label for horror films, and continuous education workshops and courses.
About Viva Pictures
VIVA Pictures Distribution, LLC. is an independent film distribution company offering a wide variety of channels for its partners. Led by entertainment industry veteran, Victor Elizalde, VIVA Pictures is a leading distributor that understands and focuses on the needs of the independent producer. The company is ideally positioned for creating a new, modern distribution model leveraging innovative technology and existing relationships with key retailer and rental channels on par with major studios. Recent releases include Marcus Nispel’s Exeter, The Ouija Experiment and Cottage Country starring Malin Ackerman. For more information, visit http://www.vivafilmco.com.
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