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Monday, August 1, 2016

Rooster Teeth Announces "RWBY: BEACON" Limited Edition SteelBook


First ever 'RWBY' SteelBook® collects Volumes 1 - 3
of globally acclaimed, award-winning animated series

Austin, TX - Monday, August 1, 2016 - Just in time for the highly anticipated premiere of RWBY: Volume 4 on October 22nd , Rooster Teeth and Cinedigm (NASDAQ: CIDM) are giving RWBY fans the chance to relive all of the action, excitement and drama of the hit animated series' first three volumes, collectively known as the "Beacon" story arc, in a limited edition, collectible Blu-ray SteelBook® releasing on October 4th.

Following their first collaboration for the Red vs. Blue: The Chorus Trilogy SteelBook®, the Rooster Teeth Animation creative team once again worked closely with Scanavo's design team to produce the stunning new artwork featured on the cover, interior and discs of this first-ever RWBY SteelBook® release.

"Rooster Teeth has been very excited to work with Cinedigm and Scanavo to design a RWBY SteelBook® that collects the first three volumes in one place," said Gray G. Haddock, Head of Rooster Teeth Animation. "Whether you've been a fan all along or are just now starting to watch RWBY, you're going to want this beautiful edition gracing your shelves."

"We love creating artwork for Rooster Teeth because everything they do is for their fans, and that aligns perfectly with our own passion. Designing the RWBY:BEACON SteelBook® case meant creating something beautiful to give back to the fans of the show. We are very proud of the work, and can't wait to see in in the hands of the fans," said SteelBook® Division Senior Creative Marcin Pogorzelski of Scanavo North America.

A young hero, an exalted heiress, a troubled rogue, and a party girl... These are the four members of RWBY, a team brought together and trained for the sole purpose of combating the rampant evils that plague the fantastic world of Remnant.

RWBY focuses on 15-year old Ruby Rose, a young girl who has just been accepted to Beacon Academy.  This ancient school was founded to train the monster-slayers known as Huntsmen and Huntresses.  However, Ruby will not be alone.  Upon arriving at Beacon, she is promptly paired with Weiss Schnee, Blake Belladonna, and Yang Xiao Long.  If these four girls want to graduate, they'll have to learn to work together both on the battlefield and in the classroom.

Territory:  US & Canada    Format:  Blu-Ray
Language:  English            Color:  Yes
Widescreen:  Yes               Length:  431 min + extras
Year:  2016                          Rating:  NR 
Genre:  Action/Anime          SRP: $49.97

About Rooster Teeth
Rooster Teeth is a pioneering studio responsible for some of the biggest online series in history, such as the award-winning and longest-running web series, Red vs. Blue. They also produce the globally acclaimed animated series RWBY, the first western anime series to be distributed in Japan; the award-winning Rooster Teeth Podcast; and Immersion, a reality format that brings video game theory to the real world. Rooster Teeth has a massive global footprint of more than 25 million subscribers to its YouTube Network, 3 million unique monthly visitors to its hub and 1.8 million registered community members. The company was founded in 2003, and is now a subsidiary of Fullscreen, Inc., a global youth media company that develops online creators and produces multi-platform entertainment experiences. Discover more at

About Cinedigm
Cinedigm is the leading independent content distributor in the United States, with direct relationships with over 60,000 physical and digital retailers, including Wal-Mart, Best Buy, Target, iTunes, Netflix, and Amazon.  The company's library of over 32,000 titles and episodes encompasses award-winning documentaries from Docurama Films®, next-gen Indies from Flatiron Film Company®, acclaimed independent films and festival picks through partnerships with the Sundance Institute and Tribeca Films and a wide range of content from brand name suppliers, including National Geographic, Discovery, Scholastic, WWE, NFL, Shout Factory, Hallmark, Jim Henson and more.  Cinedigm proudly distributes numerous Oscar®-nominated films, including The Invisible War, Hell and Back Again, GasLand, Waste Land and Paradise Lost 3: Purgatory; current and upcoming theatrical releases include Destin Daniel Cretton's highly acclaimed Short Term 12,  Godfrey Reggio's Visitors, Penny Lane's Our Nixon and Shaul Schwarz's Narco Cultura.

Cinedigm™ and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm Corp [CIDM-G]                                                                         

Read our review of RWBY: VOLUME 3


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